https://rbm.design r/b/m Mon, 04 May 2026 04:35:26 +0000 https://rbm.design en https://rbm.design/athenahealth-Art-Direction Fri, 01 May 2026 21:22:57 +0000 r/b/m https://rbm.design/athenahealth-Art-Direction athenahealth is a cloud-based healthcare technology company focused on improving clinical effectiveness, connected care, and patient experience. Working as part of the team at Collosus, I helped develop a global brand refresh and integrated campaign platform designed to reintroduce the brand through a more expressive and emotionally resonant visual identity. Client: athenahealth Work: Brand Refresh Done while working at Colossus. Collaborators: Aggressive, The Voorhes, Randal Ford <img width="2500" height="783" width_o="2500" height_o="783" data-src="https://freight.cargo.site/t/original/i/da4bb92a64d8ae75990ec027926012aa30aceed0b6bf333911e7e979451fd301/Mockup-copyahcover2.png" data-mid="247780850" border="0" src="https://freight.cargo.site/w/1000/i/da4bb92a64d8ae75990ec027926012aa30aceed0b6bf333911e7e979451fd301/Mockup-copyahcover2.png" />The Opportunity: Healthcare and technology are both crowded spaces filled with brands that often feel cold, corporate, or overly functional. athenahealth sat directly between those two worlds, which created an interesting challenge: how do you make a highly technical platform feel intelligent without losing the human side of healthcare? Most competitors communicated through generic healthcare imagery or dense product messaging. We wanted athenahealth to feel more emotionally aware and more connected to the realities of modern care rather than simply presenting itself as another software platform. <img width="2930" height="1254" width_o="2930" height_o="1254" data-src="https://freight.cargo.site/t/original/i/af6d8c8f9ee7ebfa1a098b3b8168ffd43f7c7ecd771754df947f0b351257f539/Screenshot-2026-05-28-at-2.36.35AM.png" data-mid="248835063" border="0" src="https://freight.cargo.site/w/1000/i/af6d8c8f9ee7ebfa1a098b3b8168ffd43f7c7ecd771754df947f0b351257f539/Screenshot-2026-05-28-at-2.36.35AM.png" /> The Campaign: The campaign repositioned athenahealth as a more connected and human presence within healthcare IT. Instead of focusing purely on product features, we built stories around the real experiences happening inside modern healthcare. Issues like clinician burnout, disconnected patient data, administrative overload, and the complexity of care itself. This included large-scale campaign spots like “Lonely Data” and “Olivia,” alongside a global rollout spanning digital, brand, social, product, and experiential touchpoints. <img width="925" height="521" width_o="925" height_o="521" data-src="https://freight.cargo.site/t/original/i/b388ad8982dfa8fc421982116d75c804b5f8ef521189fea39dfc551a49bc7305/athena.png" data-mid="248835042" border="0" src="https://freight.cargo.site/w/925/i/b388ad8982dfa8fc421982116d75c804b5f8ef521189fea39dfc551a49bc7305/athena.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/68514e69554d9a19e2da00d6de642386f92ef07d8490a2da46b7bf391c647594/ezgif.com-video-to-gif-converter-19.gif" data-mid="247780772" border="0" src="https://freight.cargo.site/w/800/i/68514e69554d9a19e2da00d6de642386f92ef07d8490a2da46b7bf391c647594/ezgif.com-video-to-gif-converter-19.gif" /> The Visual Language: The visual identity moved away from the sterile aesthetic common within healthcare and tech marketing. We used color, movement, metaphor, and layered storytelling to make technical subjects feel more approachable and emotionally engaging. A modular “cluster” system was developed to represent more than 30 medical specialties, helping create consistency across a massive ecosystem of communications and products. The broader visual language combined CG, photography, illustration, and motion into a system that could scale across the brand while still feeling cohesive and recognizable. <img width="2040" height="828" width_o="2040" height_o="828" data-src="https://freight.cargo.site/t/original/i/d43cf3a4ad6b3df05578290d5d0ed011f9b2d05c323c5e258b88965a76576b53/Screenshot-2026-05-03-at-11.13.47PM.png" data-mid="247831112" border="0" src="https://freight.cargo.site/w/1000/i/d43cf3a4ad6b3df05578290d5d0ed011f9b2d05c323c5e258b88965a76576b53/Screenshot-2026-05-03-at-11.13.47PM.png" /> <img width="2146" height="1642" width_o="2146" height_o="1642" data-src="https://freight.cargo.site/t/original/i/afa07aef01d4557ecc170c299b443ec401b05524a515e87afbd387e96e4248c5/Screenshot-2026-05-03-at-11.17.08PM.png" data-mid="247831113" border="0" src="https://freight.cargo.site/w/1000/i/afa07aef01d4557ecc170c299b443ec401b05524a515e87afbd387e96e4248c5/Screenshot-2026-05-03-at-11.17.08PM.png" /> &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1701d082a11357f3a527711a7768651812c26a8518a5ce1040771ab57e95568e/ezgif.com-video-to-gif-converter-22.gif" data-mid="247780769" border="0" src="https://freight.cargo.site/w/800/i/1701d082a11357f3a527711a7768651812c26a8518a5ce1040771ab57e95568e/ezgif.com-video-to-gif-converter-22.gif" /> We created custom “clusters” representing over 30 medical specialties and developed a motion language that brought consistency and dynamism across all touchpoints. Anchored by cinematic campaign work — including the hero spots “Lonely Data” and “Olivia” — the revitalized brand set a new benchmark for health-tech storytelling. <img width="3494" height="2340" width_o="3494" height_o="2340" data-src="https://freight.cargo.site/t/original/i/6da337e33ec458e6b591331a8e6c4161688ef8ac439082228c823ca6172a73ce/Screenshot-2026-05-01-at-2.47.23AM.png" data-mid="247780782" border="0" src="https://freight.cargo.site/w/1000/i/6da337e33ec458e6b591331a8e6c4161688ef8ac439082228c823ca6172a73ce/Screenshot-2026-05-01-at-2.47.23AM.png" /> <img width="1724" height="1982" width_o="1724" height_o="1982" data-src="https://freight.cargo.site/t/original/i/db00db645ff28c982bf01cd9cd13ad173c6d33372aea41cda520c7f8ffc02d9c/Screenshot-2026-05-01-at-2.47.47AM.png" data-mid="247780780" border="0" src="https://freight.cargo.site/w/1000/i/db00db645ff28c982bf01cd9cd13ad173c6d33372aea41cda520c7f8ffc02d9c/Screenshot-2026-05-01-at-2.47.47AM.png" /> &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cbc33f61f1259c031bc0d528a42b36bb9a70c2473e241c1930e0c6f5691dcc13/ezgif.com-video-to-gif-converter-20.gif" data-mid="247780771" border="0" src="https://freight.cargo.site/w/800/i/cbc33f61f1259c031bc0d528a42b36bb9a70c2473e241c1930e0c6f5691dcc13/ezgif.com-video-to-gif-converter-20.gif" /> <img width="3498" height="1972" width_o="3498" height_o="1972" data-src="https://freight.cargo.site/t/original/i/5c2c97d47b5f0c49c3123c86e7769b0836c990cad3bd80dcdc3397fe07353cd1/Screenshot-2026-05-01-at-2.48.35AM.png" data-mid="247780777" border="0" src="https://freight.cargo.site/w/1000/i/5c2c97d47b5f0c49c3123c86e7769b0836c990cad3bd80dcdc3397fe07353cd1/Screenshot-2026-05-01-at-2.48.35AM.png" /> <img width="3494" height="1946" width_o="3494" height_o="1946" data-src="https://freight.cargo.site/t/original/i/b2ab85b28a9096165682707ff16e74d81e6caf31feb62dc192c85d131fdb3949/Screenshot-2026-05-01-at-2.48.26AM.png" data-mid="247780778" border="0" src="https://freight.cargo.site/w/1000/i/b2ab85b28a9096165682707ff16e74d81e6caf31feb62dc192c85d131fdb3949/Screenshot-2026-05-01-at-2.48.26AM.png" />Impact+29% Lift in Brand Awareness2× Industry Norm for Brand Recall+40% Internal Impressions+87% Internal Engagement <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5c4208f2fc42239c5909cbe5100be8d363bf46fd589aafdbef6570c04b85340e/ezgif.com-video-to-gif-converter-23.gif" data-mid="247780768" border="0" src="https://freight.cargo.site/w/800/i/5c4208f2fc42239c5909cbe5100be8d363bf46fd589aafdbef6570c04b85340e/ezgif.com-video-to-gif-converter-23.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5d2bd1debfac4ca1eb1fbff2fc0067867b56fca600255d544d94ed78da872465/ezgif.com-video-to-gif-converter-21.gif" data-mid="247780770" border="0" src="https://freight.cargo.site/w/800/i/5d2bd1debfac4ca1eb1fbff2fc0067867b56fca600255d544d94ed78da872465/ezgif.com-video-to-gif-converter-21.gif" /> https://rbm.design/Rittenhouse-Campaign-Brand-Refresh Mon, 04 May 2026 04:35:26 +0000 r/b/m https://rbm.design/Rittenhouse-Campaign-Brand-Refresh Rittenhouse Straight Rye Whisky, first bottled in 1934, is one of America’s most iconic rye whiskeys. We were tasked with helping relaunch the brand for a modern audience through an integrated campaign, refreshed identity system, and redesigned website. Client: Rittenhouse [Heaven Hill Distillery] Work: Brand Refresh/Relaunch CampaignDone while working at Method1. rittenhouserye.com &nbsp; <img width="2500" height="783" width_o="2500" height_o="783" data-src="https://freight.cargo.site/t/original/i/ab51a5912c3ed09b4aecc791d0df2796ce1c5fd9c2873ef1fbd76e98d214dcb0/Mockup-copyRH.png" data-mid="247831638" border="0" src="https://freight.cargo.site/w/1000/i/ab51a5912c3ed09b4aecc791d0df2796ce1c5fd9c2873ef1fbd76e98d214dcb0/Mockup-copyRH.png" /> The Opportunity: A long-standing staple on backbars, Rittenhouse has historically seen much of its success through on-premise sales — a reflection of its loyal following within the trade. As we looked at the broader whiskey category, we saw an opportunity to avoid the traditional luxury positioning that dominates the space and instead lean further into Rittenhouse’s deep-rooted relationship with cocktail culture. This led us to place bartenders and cocktail professionals at the center of the campaign strategy.<img width="2844" height="1358" width_o="2844" height_o="1358" data-src="https://freight.cargo.site/t/original/i/21e8c81b1dba0508de1d66399585279e8109f00b422a8486978f8c6c0d668b4a/Screenshot-2026-05-04-at-12.29.28AM.png" data-mid="247831579" border="0" src="https://freight.cargo.site/w/1000/i/21e8c81b1dba0508de1d66399585279e8109f00b422a8486978f8c6c0d668b4a/Screenshot-2026-05-04-at-12.29.28AM.png" />The Campaign: “Cocktail Creatively” was developed as a call-to-action to the industry — encouraging bartenders to revisit the roots of classic cocktails and rediscover Rittenhouse as a foundational rye whiskey behind the bar. The integrated campaign extended across digital, social, OOH, retail, and web, alongside a national bartender competition developed in partnership with VinePair that challenged bartenders across the country to create original cocktails using Rittenhouse Rye. The Visual Language: Because the strategy centered around the trade, the visual system was designed to feel tactile and expressive. We wanted the complex processes of cocktail-making to reflect in the choices we made.&nbsp; Close-cropped hand photography referenced the gestures and rituals of bartending, while scribbled notes, markings, recipes, and layered textures echoed the experimentation and spontaneity behind creating cocktails. <img width="1752" height="2340" width_o="1752" height_o="2340" data-src="https://freight.cargo.site/t/original/i/7d302dbf469e9d1bf0134a26c42ef428dbc84677d0b285e54e6ccd2e41cf9cd2/Screenshot-2026-05-04-at-12.45.15AM.png" data-mid="247831590" border="0" src="https://freight.cargo.site/w/1000/i/7d302dbf469e9d1bf0134a26c42ef428dbc84677d0b285e54e6ccd2e41cf9cd2/Screenshot-2026-05-04-at-12.45.15AM.png" /> We also created a set of brand guidelines for them, codifying the use of their logo as well as adding the sections that we worked on to extend and relaunch the brand into today’s market. <img width="1394" height="1342" width_o="1394" height_o="1342" data-src="https://freight.cargo.site/t/original/i/c9ef03c9c63cb6ccb65249706825d7c114699e5bb9618a9922c8171502835718/Screenshot-2026-05-04-at-12.30.58AM.png" data-mid="247831580" border="0" src="https://freight.cargo.site/w/1000/i/c9ef03c9c63cb6ccb65249706825d7c114699e5bb9618a9922c8171502835718/Screenshot-2026-05-04-at-12.30.58AM.png" /> <img width="1954" height="1560" width_o="1954" height_o="1560" data-src="https://freight.cargo.site/t/original/i/528a31fc66288983481ac93472546d0e41c7476381af4e496b69fe12b5e32a4a/Screenshot-2026-05-04-at-12.31.58AM.png" data-mid="247831581" border="0" src="https://freight.cargo.site/w/1000/i/528a31fc66288983481ac93472546d0e41c7476381af4e496b69fe12b5e32a4a/Screenshot-2026-05-04-at-12.31.58AM.png" /> <img width="2996" height="1682" width_o="2996" height_o="1682" data-src="https://freight.cargo.site/t/original/i/391aa67a5c0509fa9c7fb9c98b4e0f95c42bdc9a70bb6d36f268ba26756aa1ee/Screenshot-2026-05-04-at-12.34.07AM.png" data-mid="247831585" border="0" src="https://freight.cargo.site/w/1000/i/391aa67a5c0509fa9c7fb9c98b4e0f95c42bdc9a70bb6d36f268ba26756aa1ee/Screenshot-2026-05-04-at-12.34.07AM.png" /> <img width="3096" height="1736" width_o="3096" height_o="1736" data-src="https://freight.cargo.site/t/original/i/e7564e4dd2d464b5deb4d4494b9797643972bd531fd58afaaa6def79f86fd2b5/Screenshot-2026-05-04-at-12.34.22AM.png" data-mid="247831586" border="0" src="https://freight.cargo.site/w/1000/i/e7564e4dd2d464b5deb4d4494b9797643972bd531fd58afaaa6def79f86fd2b5/Screenshot-2026-05-04-at-12.34.22AM.png" /> <img width="1954" height="1424" width_o="1954" height_o="1424" data-src="https://freight.cargo.site/t/original/i/fbfd66f2b47edae8faf091e9cb02e9529635c41d5d2abe76d36db3c23295a729/Screenshot-2026-05-04-at-12.33.49AM.png" data-mid="247831584" border="0" src="https://freight.cargo.site/w/1000/i/fbfd66f2b47edae8faf091e9cb02e9529635c41d5d2abe76d36db3c23295a729/Screenshot-2026-05-04-at-12.33.49AM.png" /> <img width="1586" height="1604" width_o="1586" height_o="1604" data-src="https://freight.cargo.site/t/original/i/619d7c4f3566c4a34fb03e7673cb6ab6b1b9a7691db74f0a625da37734e99964/Screenshot-2026-05-04-at-12.33.20AM.png" data-mid="247831583" border="0" src="https://freight.cargo.site/w/1000/i/619d7c4f3566c4a34fb03e7673cb6ab6b1b9a7691db74f0a625da37734e99964/Screenshot-2026-05-04-at-12.33.20AM.png" /> <img width="1674" height="1724" width_o="1674" height_o="1724" data-src="https://freight.cargo.site/t/original/i/9a28abcce7c58475da718779a31014fab63dab04a7d7574ace0a66e2ef6bfb0e/Screenshot-2026-05-04-at-12.34.39AM.png" data-mid="247831587" border="0" src="https://freight.cargo.site/w/1000/i/9a28abcce7c58475da718779a31014fab63dab04a7d7574ace0a66e2ef6bfb0e/Screenshot-2026-05-04-at-12.34.39AM.png" /> We conceptualized and held a photoshoot to capture the visual elements we wanted to base the campaign around, and began to create the collaterals for the launch. <img width="3056" height="1944" width_o="3056" height_o="1944" data-src="https://freight.cargo.site/t/original/i/6ae32575b7813085c3483fa5491c4fc31bc86ee6c701812f72a07889d9541022/Screenshot-2026-05-04-at-1.11.24AM.png" data-mid="247831665" border="0" src="https://freight.cargo.site/w/1000/i/6ae32575b7813085c3483fa5491c4fc31bc86ee6c701812f72a07889d9541022/Screenshot-2026-05-04-at-1.11.24AM.png" /> <img width="1950" height="1944" width_o="1950" height_o="1944" data-src="https://freight.cargo.site/t/original/i/8fc5722c13e8d984569d8e5ce1ef31e34e19933449c5e686d5fbf9c0c6cda391/Screenshot-2026-05-04-at-1.11.41AM.png" data-mid="247831666" border="0" src="https://freight.cargo.site/w/1000/i/8fc5722c13e8d984569d8e5ce1ef31e34e19933449c5e686d5fbf9c0c6cda391/Screenshot-2026-05-04-at-1.11.41AM.png" /> <img width="1942" height="1942" width_o="1942" height_o="1942" data-src="https://freight.cargo.site/t/original/i/188f8b36298d10960bc101d1ae25ce3309787556e958fcfbdfaabde42c489dda/Screenshot-2026-05-04-at-1.11.04AM.png" data-mid="247831663" border="0" src="https://freight.cargo.site/w/1000/i/188f8b36298d10960bc101d1ae25ce3309787556e958fcfbdfaabde42c489dda/Screenshot-2026-05-04-at-1.11.04AM.png" /> <img width="1842" height="2450" width_o="1842" height_o="2450" data-src="https://freight.cargo.site/t/original/i/49166ad68b207dc4ddf60433fa5bbf7f32367bf556a25a233bd2ae7d41d81bf0/Screenshot-2026-05-04-at-12.16.24AM.png" data-mid="247831566" border="0" src="https://freight.cargo.site/w/1000/i/49166ad68b207dc4ddf60433fa5bbf7f32367bf556a25a233bd2ae7d41d81bf0/Screenshot-2026-05-04-at-12.16.24AM.png" /> Finally, we built out a new website for the brand. Here are some parts of it. <img width="2934" height="1772" width_o="2934" height_o="1772" data-src="https://freight.cargo.site/t/original/i/fd9004bc7aed0cff177088ef6ecd7ecd323179320f9b7cbd4aa372173786929a/Screenshot-2026-05-04-at-12.00.40AM.png" data-mid="247831568" border="0" src="https://freight.cargo.site/w/1000/i/fd9004bc7aed0cff177088ef6ecd7ecd323179320f9b7cbd4aa372173786929a/Screenshot-2026-05-04-at-12.00.40AM.png" /> <img width="3000" height="1712" width_o="3000" height_o="1712" data-src="https://freight.cargo.site/t/original/i/b14092b525aa68c785078e2886e02cbde66de4a6eed385d3a5217ffba08a4cf1/Screenshot-2026-05-03-at-11.55.58PM.png" data-mid="247831574" border="0" src="https://freight.cargo.site/w/1000/i/b14092b525aa68c785078e2886e02cbde66de4a6eed385d3a5217ffba08a4cf1/Screenshot-2026-05-03-at-11.55.58PM.png" /> <img width="2988" height="1706" width_o="2988" height_o="1706" data-src="https://freight.cargo.site/t/original/i/e8facd47760e1dfb492e0b402187ae10649cf2172cfab9af40830b17b3522ffe/Screenshot-2026-05-03-at-11.54.13PM.png" data-mid="247831576" border="0" src="https://freight.cargo.site/w/1000/i/e8facd47760e1dfb492e0b402187ae10649cf2172cfab9af40830b17b3522ffe/Screenshot-2026-05-03-at-11.54.13PM.png" /> <img width="2900" height="1882" width_o="2900" height_o="1882" data-src="https://freight.cargo.site/t/original/i/cff32cd404d97a47b75684339ace3bc1a5fb29e3ad48a4b1fcefabac37c7923d/Screenshot-2026-05-03-at-11.59.38PM.png" data-mid="247831570" border="0" src="https://freight.cargo.site/w/1000/i/cff32cd404d97a47b75684339ace3bc1a5fb29e3ad48a4b1fcefabac37c7923d/Screenshot-2026-05-03-at-11.59.38PM.png" /> <img width="1688" height="2488" width_o="1688" height_o="2488" data-src="https://freight.cargo.site/t/original/i/6afd8fb2d6b458f3d073f6caf5a0637b0ec430e3d195706980252ac2f20d66b7/Screenshot-2026-05-03-at-11.58.34PM.png" data-mid="247831571" border="0" src="https://freight.cargo.site/w/1000/i/6afd8fb2d6b458f3d073f6caf5a0637b0ec430e3d195706980252ac2f20d66b7/Screenshot-2026-05-03-at-11.58.34PM.png" /> <img width="1684" height="2494" width_o="1684" height_o="2494" data-src="https://freight.cargo.site/t/original/i/a70d2daa9942f93b1cbfd4e7c31e6efa813d4176c4f69384be6c36eb8172d8bc/Screenshot-2026-05-03-at-11.57.40PM.png" data-mid="247831572" border="0" src="https://freight.cargo.site/w/1000/i/a70d2daa9942f93b1cbfd4e7c31e6efa813d4176c4f69384be6c36eb8172d8bc/Screenshot-2026-05-03-at-11.57.40PM.png" /> <img width="1686" height="2492" width_o="1686" height_o="2492" data-src="https://freight.cargo.site/t/original/i/5c782e1ac07072dc19ea4571c57fd8b305b942403f475e67b783a9bf8f9241ac/Screenshot-2026-05-03-at-11.57.22PM.png" data-mid="247831573" border="0" src="https://freight.cargo.site/w/1000/i/5c782e1ac07072dc19ea4571c57fd8b305b942403f475e67b783a9bf8f9241ac/Screenshot-2026-05-03-at-11.57.22PM.png" /> <img width="2896" height="1710" width_o="2896" height_o="1710" data-src="https://freight.cargo.site/t/original/i/9e96330839b1f2408c290a4b60f70974d1d94d938b6b406ca0a4494cd278f274/Screenshot-2026-05-04-at-12.00.03AM.png" data-mid="247831569" border="0" src="https://freight.cargo.site/w/1000/i/9e96330839b1f2408c290a4b60f70974d1d94d938b6b406ca0a4494cd278f274/Screenshot-2026-05-04-at-12.00.03AM.png" /> <img width="2936" height="1354" width_o="2936" height_o="1354" data-src="https://freight.cargo.site/t/original/i/f010dce2ee24ae2f3a19acc7da018a64d47c2fda6ba64a33526c5a4cdd9509d1/Screenshot-2026-05-04-at-12.00.55AM.png" data-mid="247831567" border="0" src="https://freight.cargo.site/w/1000/i/f010dce2ee24ae2f3a19acc7da018a64d47c2fda6ba64a33526c5a4cdd9509d1/Screenshot-2026-05-04-at-12.00.55AM.png" /> https://rbm.design/Bowery-Farming-Art-Direction Thu, 22 Jun 2023 20:59:07 +0000 r/b/m https://rbm.design/Bowery-Farming-Art-Direction Bowery Farming is a vertical indoor farming and AgTech company producing pesticide-free leafy greens and herbs through a fully controlled growing system. As Bowery prepared for a major brand launch, the challenge was not only introducing consumers to an unfamiliar category, but making a highly technical product feel culturally relevant and emotionally engaging. Client: Bowery Farming Work: Ad Campaign [Digital + Outdoor] Done while working at Colossus. <img width="2500" height="783" width_o="2500" height_o="783" data-src="https://freight.cargo.site/t/original/i/1d5482fa99bca71cc129e6451e609da68306b675124fb9e2dfa404afc1fb8783/Mockup-copy_bowcover.png" data-mid="234090395" border="0" src="https://freight.cargo.site/w/1000/i/1d5482fa99bca71cc129e6451e609da68306b675124fb9e2dfa404afc1fb8783/Mockup-copy_bowcover.png" />The Opportunity: Much of the category communicated through either hyper-scientific messaging or polished food porn. Leaning away from lettuce beauty shots, (just kidding, we did end up putting some in eventually), we saw an opportunity to give Bowery a more human and emotionally resonant voice. At a moment defined by cultural exhaustion, negativity, and post-pandemic fatigue, we positioned Bowery as a small but genuine source of optimism. Covid was a strange time. This campaign reflects that strangeness.&nbsp; <img width="2628" height="1278" width_o="2628" height_o="1278" data-src="https://freight.cargo.site/t/original/i/092be65d8969fe52546a26c07d2758531419c838c5c1fe06d0488aaa51f4f265/Screenshot-2026-05-28-at-1.35.49AM.png" data-mid="248834805" border="0" src="https://freight.cargo.site/w/1000/i/092be65d8969fe52546a26c07d2758531419c838c5c1fe06d0488aaa51f4f265/Screenshot-2026-05-28-at-1.35.49AM.png" />The Campaign: This thinking led to “Feel Good Greens,” a campaign built around the idea that while everything else might be chaotic, at least your lettuce could still be good. Using humor, absurdity, and self-awareness, the campaign contrasted everyday frustrations with Bowery’s fresh produce through witty copy, playful animation, and an intentionally imperfect visual world. The platform extended across OOH, social, digital, animation, retail, and experiential — including a full subway station takeover at Lafayette/Broadway in New York City that helped establish Bowery’s urban identity and visibility at launch. <img width="2500" height="1042" width_o="2500" height_o="1042" data-src="https://freight.cargo.site/t/original/i/68bafba6beb6af6cfd977a1c977eaee7742b85556f88f532595be7dba8210ba1/833-copy.jpg" data-mid="183006619" border="0" src="https://freight.cargo.site/w/1000/i/68bafba6beb6af6cfd977a1c977eaee7742b85556f88f532595be7dba8210ba1/833-copy.jpg" /> The Visual Language: The visual system embraced bold colors, hand-drawn illustrations, expressive typography, and offbeat compositions that intentionally moved away from the clean, sterile aesthetic common within the category. Rather than feeling overly polished or overly technical, the campaign was designed to feel human, optimistic, and culturally aware while still reinforcing Bowery’s sustainability mission. <img width="2146" height="1422" width_o="2146" height_o="1422" data-src="https://freight.cargo.site/t/original/i/640a3f1133462db02715b267a02925d7871ff9636771f7e337112e331bb14cb5/Bow1.png" data-mid="234090336" border="0" src="https://freight.cargo.site/w/1000/i/640a3f1133462db02715b267a02925d7871ff9636771f7e337112e331bb14cb5/Bow1.png" /> We also made 6 :15s and cutdowns for each of them. Each spot followed a similar format, with different relatable subjects along the way.&nbsp; Along with the animations, we also created an entire static out of home campaign that was then displayed all over New York City—including a full take-over of 3 hubs in the city. <img width="2146" height="1422" width_o="2146" height_o="1422" data-src="https://freight.cargo.site/t/original/i/77319a5518ae0e38a1e2b6ca243d951a2aa3103f23657062a8b86937bc0e4012/Bow6.png" data-mid="234090341" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/77319a5518ae0e38a1e2b6ca243d951a2aa3103f23657062a8b86937bc0e4012/Bow6.png" />&nbsp;<img width="2136" height="1420" width_o="2136" height_o="1420" data-src="https://freight.cargo.site/t/original/i/6c2e2b651832c17fcf34d4ab606cf48544c70bdc74783b1c6ebcc07458d78507/Bow2.png" data-mid="234090345" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/6c2e2b651832c17fcf34d4ab606cf48544c70bdc74783b1c6ebcc07458d78507/Bow2.png" /> <img width="2142" height="1424" width_o="2142" height_o="1424" data-src="https://freight.cargo.site/t/original/i/2b2ae12e7e602346bba350d78ec2b83dbd8b4399e5a1209fce8b37be1f9cb312/Bow5.png" data-mid="234090342" border="0" src="https://freight.cargo.site/w/1000/i/2b2ae12e7e602346bba350d78ec2b83dbd8b4399e5a1209fce8b37be1f9cb312/Bow5.png" /> <img width="2136" height="1424" width_o="2136" height_o="1424" data-src="https://freight.cargo.site/t/original/i/31511ad433ad7f95c1115c28af972266886c79bec79868211a42a58de9c98eb3/Bow4.png" data-mid="234090343" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/31511ad433ad7f95c1115c28af972266886c79bec79868211a42a58de9c98eb3/Bow4.png" />&nbsp;<img width="2142" height="1426" width_o="2142" height_o="1426" data-src="https://freight.cargo.site/t/original/i/071919de5cf8c90df4cce7aebc905b0ee0a8c981d41f787d8124ccb8711f5228/Bow3.png" data-mid="234090344" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/071919de5cf8c90df4cce7aebc905b0ee0a8c981d41f787d8124ccb8711f5228/Bow3.png" /> Here is some of the scaffolding that held the campaign together. Illustrations by Lauren Boglio.&nbsp; <img width="3134" height="2126" width_o="3134" height_o="2126" data-src="https://freight.cargo.site/t/original/i/94ebaf48b225023845b11cecf6920c894cca7fede34f54d43ab3fcca99bc9d90/Bow_Illstrtn.png" data-mid="234090340" border="0" src="https://freight.cargo.site/w/1000/i/94ebaf48b225023845b11cecf6920c894cca7fede34f54d43ab3fcca99bc9d90/Bow_Illstrtn.png" /> <img width="3574" height="1792" width_o="3574" height_o="1792" data-src="https://freight.cargo.site/t/original/i/ad80905a5f71e873aaa9c8559b0963a75215174e482be88bdc47966049ccf6e8/Screen-Shot-2023-03-14-at-9.20.35-PM.png" data-mid="183006623" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/ad80905a5f71e873aaa9c8559b0963a75215174e482be88bdc47966049ccf6e8/Screen-Shot-2023-03-14-at-9.20.35-PM.png" /> &nbsp;&nbsp;<img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/3dcbd5d4d90f0a378aba8f02abc3afde2235b6ab2b79864dc43fd6e1216124e9/ezgif-5-10c0fdf9d9.gif" data-mid="183006617" border="0" data-scale="45" src="https://freight.cargo.site/w/739/i/3dcbd5d4d90f0a378aba8f02abc3afde2235b6ab2b79864dc43fd6e1216124e9/ezgif-5-10c0fdf9d9.gif" /> And some of the great press it received. <img width="1354" height="364" width_o="1354" height_o="364" data-src="https://freight.cargo.site/t/original/i/e72f63a5f4a9f8793b056447302c5e472134d5379a99d77ec2f9d3b17a75ed63/Bow_art1.png" data-mid="234090339" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/e72f63a5f4a9f8793b056447302c5e472134d5379a99d77ec2f9d3b17a75ed63/Bow_art1.png" />&nbsp;<img width="1586" height="354" width_o="1586" height_o="354" data-src="https://freight.cargo.site/t/original/i/cabdf33cb0bdd07d941924dbc262c095dbcd98732da28de65a30b90211203bfb/Bow_art2.png" data-mid="234090338" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/cabdf33cb0bdd07d941924dbc262c095dbcd98732da28de65a30b90211203bfb/Bow_art2.png" /> <img width="1332" height="1940" width_o="1332" height_o="1940" data-src="https://freight.cargo.site/t/original/i/229e6adfd560182d4eafd6507b0456b84842b1b2adafe2a1eda3336cd977e023/Bow_art3.png" data-mid="234090337" border="0" src="https://freight.cargo.site/w/1000/i/229e6adfd560182d4eafd6507b0456b84842b1b2adafe2a1eda3336cd977e023/Bow_art3.png" /> https://rbm.design/Evan-Williams-Bring-the-Flavor-Art-Direction Sun, 01 Sep 2024 19:07:09 +0000 r/b/m https://rbm.design/Evan-Williams-Bring-the-Flavor-Art-Direction Evan Williams approached us to help launch its flavored bourbon range through an integrated campaign designed to introduce the line to a younger, more culturally engaged and diverse audience. Working as part of the creative team at Method1, we developed a launch platform that positioned the flavors range as expressive, energetic, and socially driven, in contrast to the slower, more traditional visual language often associated with bourbon advertising. Client: Evan Williams [Heaven Hill Distillery] Work: Campaign DevelopmentDone while working at Method1. With Director Donnie Bauer and the Mill. &nbsp; <img width="800" height="250" width_o="800" height_o="250" data-src="https://freight.cargo.site/t/original/i/d9c881f7a2d6ca46f360931c496fefa7e3ff136a6d47d79e79b13c69349db46f/ezgif.com-video-to-gif-converter-1.gif" data-mid="233905500" border="0" src="https://freight.cargo.site/w/800/i/d9c881f7a2d6ca46f360931c496fefa7e3ff136a6d47d79e79b13c69349db46f/ezgif.com-video-to-gif-converter-1.gif" /> The Opportunity: Within the whiskey category, flavored products are often marketed either through traditional bourbon conventions or overly loud ‘enjoyment occasion’ advertising (backyard bbqs are fun, but you know...). We saw an opportunity to build a campaign world that felt more contemporary and culturally connected. Using music, rhythm, color, and energy in a way that positioned the flavors line as confident and contemporary without losing the accessibility of the Evan Williams brand.<img width="2954" height="912" width_o="2954" height_o="912" data-src="https://freight.cargo.site/t/original/i/2b2bebf86da818ca7fcfc2e55d58742f3266e5969c9d0c8874fca7380732aecf/Screenshot-2025-05-29-at-7.40.33PM.png" data-mid="233909755" border="0" src="https://freight.cargo.site/w/1000/i/2b2bebf86da818ca7fcfc2e55d58742f3266e5969c9d0c8874fca7380732aecf/Screenshot-2025-05-29-at-7.40.33PM.png" /> The Campaign: This thinking led to “Bring the Flavor,” a campaign platform centered around energetic sensory expressions of freshness and bursts of flavor. The integrated campaign extended across film, social, digital, retail, and experiential touchpoints while creating a cohesive launch identity for the flavored bourbon range. <img width="4568" height="1704" width_o="4568" height_o="1704" data-src="https://freight.cargo.site/t/original/i/bd9b5d313e92c1488c8042740e3491eb3fe74db4f13d42472c1dfc62d7023857/Screenshot-2024-09-01-at-3.14.52PM.png" data-mid="217279213" border="0" src="https://freight.cargo.site/w/1000/i/bd9b5d313e92c1488c8042740e3491eb3fe74db4f13d42472c1dfc62d7023857/Screenshot-2024-09-01-at-3.14.52PM.png" /> The Visual Language: The visual system leaned heavily into saturated color, piles of fresh fruit, fast-paced transitions, layered motion, and music-driven pacing to create a sensory world that felt dynamic and immersive. Working alongside the team at The Mill, we developed a stylized launch film that blended bold product visuals, expressive environments, and rhythmic editing to establish the tone of the campaign and introduce the range with maximum impact. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/93d75932f6b7354156e62ea4768b7a19f0ef1d01a6f612c9eaa8a65355cec660/1-ezgif.com-video-to-gif-converter.gif" data-mid="233909573" border="0" src="https://freight.cargo.site/w/800/i/93d75932f6b7354156e62ea4768b7a19f0ef1d01a6f612c9eaa8a65355cec660/1-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/bdbd4cc83f7b8ce2f02ebd2fb8d9c13f9f3720feacf88966965cb3b721c993bd/2-ezgif.com-video-to-gif-converter.gif" data-mid="233909570" border="0" src="https://freight.cargo.site/w/800/i/bdbd4cc83f7b8ce2f02ebd2fb8d9c13f9f3720feacf88966965cb3b721c993bd/2-ezgif.com-video-to-gif-converter.gif" /> Making this spot involved both live action and CGI—we worked on both aspects simultaneously, culminating in a week long shoot, followed by couple of months of post production work with The Mill. <img width="2814" height="1264" width_o="2814" height_o="1264" data-src="https://freight.cargo.site/t/original/i/f25bac486bbb3ad68c4862e66402b7a7ec20273e8d172838fc12e9bebc8fead8/Screenshot-2025-05-29-at-8.08.37PM.png" data-mid="233909997" border="0" src="https://freight.cargo.site/w/1000/i/f25bac486bbb3ad68c4862e66402b7a7ec20273e8d172838fc12e9bebc8fead8/Screenshot-2025-05-29-at-8.08.37PM.png" />Amongst many other challenges, we were tasked with making a :30 spot that could then be cut down to a :15 for an individual flavor - which then eliminates the shots that feature the other 2 flavors. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0cf64b2a22192a88926d946e054c480df5adc2a961613ea668f13855a00404c4/3-ezgif.com-video-to-gif-converter.gif" data-mid="233909571" border="0" src="https://freight.cargo.site/w/800/i/0cf64b2a22192a88926d946e054c480df5adc2a961613ea668f13855a00404c4/3-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7b63223df47c77cb4003ea88d5b227dd50744fd53be929a5e9e0aa290c4a3a0b/4-ezgif.com-video-to-gif-converter.gif" data-mid="233909572" border="0" src="https://freight.cargo.site/w/800/i/7b63223df47c77cb4003ea88d5b227dd50744fd53be929a5e9e0aa290c4a3a0b/4-ezgif.com-video-to-gif-converter.gif" /> Here’s the final product. Additionally, I also worked with photographer Dean Lavenson in Lousiville, KY, to create a series of still images for the brand to extend the campaign beyond the spot. I worked on all the design collaterals, including the tagline lockup, flavor badges, and various other campaign elements seen below.&nbsp; <img width="4614" height="1458" width_o="4614" height_o="1458" data-src="https://freight.cargo.site/t/original/i/e5f1af63af94196ea53b2b7413f51ddc080cfe7e8e5dfba732891d382091efc0/Screenshot-2024-09-01-at-3.13.41PM.png" data-mid="217279211" border="0" src="https://freight.cargo.site/w/1000/i/e5f1af63af94196ea53b2b7413f51ddc080cfe7e8e5dfba732891d382091efc0/Screenshot-2024-09-01-at-3.13.41PM.png" /><img width="2954" height="912" width_o="2954" height_o="912" data-src="https://freight.cargo.site/t/original/i/2b2bebf86da818ca7fcfc2e55d58742f3266e5969c9d0c8874fca7380732aecf/Screenshot-2025-05-29-at-7.40.33PM.png" data-mid="233909755" border="0" src="https://freight.cargo.site/w/1000/i/2b2bebf86da818ca7fcfc2e55d58742f3266e5969c9d0c8874fca7380732aecf/Screenshot-2025-05-29-at-7.40.33PM.png" /> <img width="1508" height="1126" width_o="1508" height_o="1126" data-src="https://freight.cargo.site/t/original/i/7df9fd560894887c7671038e08960fef8d2102be8a46fd06dab759b385390719/4_evw.png" data-mid="234087001" border="0" src="https://freight.cargo.site/w/1000/i/7df9fd560894887c7671038e08960fef8d2102be8a46fd06dab759b385390719/4_evw.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1508" height="1126" width_o="1508" height_o="1126" data-src="https://freight.cargo.site/t/original/i/0f0b7f58cf137f5353723c71033d53e59bb1a1f6a5a3f0dea4bbeee375a6be19/3_evw.png" data-mid="234087000" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/0f0b7f58cf137f5353723c71033d53e59bb1a1f6a5a3f0dea4bbeee375a6be19/3_evw.png" />&nbsp; <img width="1508" height="1126" width_o="1508" height_o="1126" data-src="https://freight.cargo.site/t/original/i/6212a24fd6c13a3a7f5e6fd8fad5d68697868a75f231ef203a6ad5b306ea812b/1_evw.png" data-mid="234086998" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/6212a24fd6c13a3a7f5e6fd8fad5d68697868a75f231ef203a6ad5b306ea812b/1_evw.png" />&nbsp; &nbsp;<img width="1508" height="1126" width_o="1508" height_o="1126" data-src="https://freight.cargo.site/t/original/i/71f3dcd6118b6c5a9d230dac7b8020090d64f679addd5fa9154d34e638a8ea10/2_evw.png" data-mid="234086999" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/71f3dcd6118b6c5a9d230dac7b8020090d64f679addd5fa9154d34e638a8ea10/2_evw.png" /> <img width="4382" height="624" width_o="4382" height_o="624" data-src="https://freight.cargo.site/t/original/i/7c137d4d171cc9248f77e1a61f2922ede0814fec4d31ebf39dd03c6068cd76f3/Screenshot-2024-09-01-at-3.13.54PM.png" data-mid="217279212" border="0" src="https://freight.cargo.site/w/1000/i/7c137d4d171cc9248f77e1a61f2922ede0814fec4d31ebf39dd03c6068cd76f3/Screenshot-2024-09-01-at-3.13.54PM.png" /> https://rbm.design/Boston-Symphony-Orchestra-Rebrand Thu, 22 Jun 2023 20:59:12 +0000 r/b/m https://rbm.design/Boston-Symphony-Orchestra-Rebrand Brand identity and visual language concepts made for the iconic Boston Symphony Orchestra and its sub-brands Tanglewood and Boston Pops. I have chosen some of my favorite explorations from the 6-month long project—concepts for both logos and visual directions, and compiled them here. You can find the final version developed for the clients here. Client: Boston Symphony Orchestra Work: Brand Identity Done while working at Colossus. <img width="3512" height="1960" width_o="3512" height_o="1960" data-src="https://freight.cargo.site/t/original/i/401b1c0231277a8f3eeaed581cca25b063c52cffdf069beecab8af91bb665a2b/Screen-Shot-2023-03-15-at-4.37.54-PM.png" data-mid="183006673" border="0" src="https://freight.cargo.site/w/1000/i/401b1c0231277a8f3eeaed581cca25b063c52cffdf069beecab8af91bb665a2b/Screen-Shot-2023-03-15-at-4.37.54-PM.png" /> <img width="3534" height="1986" width_o="3534" height_o="1986" data-src="https://freight.cargo.site/t/original/i/83f6c0f140cb7dca8a05013348a4419d22a360ae557e92c2ed627eac8431e6da/Screen-Shot-2023-03-15-at-4.39.35-PM.png" data-mid="183006665" border="0" src="https://freight.cargo.site/w/1000/i/83f6c0f140cb7dca8a05013348a4419d22a360ae557e92c2ed627eac8431e6da/Screen-Shot-2023-03-15-at-4.39.35-PM.png" /> <img width="3542" height="1986" width_o="3542" height_o="1986" data-src="https://freight.cargo.site/t/original/i/a87fd07483a80eee02e0ab5154a623175406090d8a692b3b6d486afe5737e18a/Screen-Shot-2023-03-15-at-4.39.58-PM.png" data-mid="183006666" border="0" src="https://freight.cargo.site/w/1000/i/a87fd07483a80eee02e0ab5154a623175406090d8a692b3b6d486afe5737e18a/Screen-Shot-2023-03-15-at-4.39.58-PM.png" /><img width="3232" height="1898" width_o="3232" height_o="1898" data-src="https://freight.cargo.site/t/original/i/b51e1e7e7532dcde01a621e8cdb89cbc5e4600a27411734cd544e90c3013f988/Screen-Shot-2023-03-15-at-4.40.15-PM.png" data-mid="183006667" border="0" src="https://freight.cargo.site/w/1000/i/b51e1e7e7532dcde01a621e8cdb89cbc5e4600a27411734cd544e90c3013f988/Screen-Shot-2023-03-15-at-4.40.15-PM.png" /> <img width="3252" height="1896" width_o="3252" height_o="1896" data-src="https://freight.cargo.site/t/original/i/93e9807bc53cae0ede31b34502eb8c7f8e7841a8ce50e332037f264b47f39d49/Screen-Shot-2023-03-15-at-4.40.58-PM.png" data-mid="183006670" border="0" src="https://freight.cargo.site/w/1000/i/93e9807bc53cae0ede31b34502eb8c7f8e7841a8ce50e332037f264b47f39d49/Screen-Shot-2023-03-15-at-4.40.58-PM.png" /> <img width="3228" height="1894" width_o="3228" height_o="1894" data-src="https://freight.cargo.site/t/original/i/95a4f01545575ab590077ced21edb89d99c63024fb96f5f95b21f3c24964b4ab/Screen-Shot-2023-03-15-at-4.40.41-PM.png" data-mid="183006669" border="0" src="https://freight.cargo.site/w/1000/i/95a4f01545575ab590077ced21edb89d99c63024fb96f5f95b21f3c24964b4ab/Screen-Shot-2023-03-15-at-4.40.41-PM.png" /> <img width="3228" height="1892" width_o="3228" height_o="1892" data-src="https://freight.cargo.site/t/original/i/b87c195b99257266f10883b96e429f9cf552536611ad87cfdd9f9ffd4c523a2b/Screen-Shot-2023-03-15-at-4.40.30-PM.png" data-mid="183006668" border="0" src="https://freight.cargo.site/w/1000/i/b87c195b99257266f10883b96e429f9cf552536611ad87cfdd9f9ffd4c523a2b/Screen-Shot-2023-03-15-at-4.40.30-PM.png" /> <img width="3246" height="1898" width_o="3246" height_o="1898" data-src="https://freight.cargo.site/t/original/i/262ec98cc735d585244f8f1e96b54c70defef8691a5acf602e15fe89f5edba28/Screen-Shot-2023-03-15-at-4.41.13-PM.png" data-mid="183006671" border="0" src="https://freight.cargo.site/w/1000/i/262ec98cc735d585244f8f1e96b54c70defef8691a5acf602e15fe89f5edba28/Screen-Shot-2023-03-15-at-4.41.13-PM.png" /> https://rbm.design/Epocrates-Brand-Refresh Fri, 01 May 2026 16:36:04 +0000 r/b/m https://rbm.design/Epocrates-Brand-Refresh Epocrates, the first-ever mobile medical reference app, had become a staple in healthcare, used by millions of clinicians. But after two decades, its brand and interface felt dated. The challenge was to modernize without losing trust&nbsp; and reintroduce Epocrates as a forward-thinking leader that empowers healthcare professionals in real time. Client: Epocrates Work: Brand Refresh Done while working at Colossus. Collaborators: Trizz, Hayroad <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/508ae2f0682148e005bb03f3418c8197fa3a4812144ff9204775f5f8f5df0247/ezgif.com-video-to-gif-converter-8.gif" data-mid="247775772" border="0" src="https://freight.cargo.site/w/800/i/508ae2f0682148e005bb03f3418c8197fa3a4812144ff9204775f5f8f5df0247/ezgif.com-video-to-gif-converter-8.gif" /> We built a revitalized brand identity that merged intelligence with approachability. Clean design, modern typography, and dynamic graphic patterns transformed Epocrates into a system that felt technologically forward yet deeply human. <img width="2172" height="1666" width_o="2172" height_o="1666" data-src="https://freight.cargo.site/t/original/i/7b506d3fbe6e16c6f29f738d9f9e00d121207779abd0b15aa77f11607011d534/Screenshot-2026-05-03-at-11.20.48PM.png" data-mid="247831170" border="0" src="https://freight.cargo.site/w/1000/i/7b506d3fbe6e16c6f29f738d9f9e00d121207779abd0b15aa77f11607011d534/Screenshot-2026-05-03-at-11.20.48PM.png" /> <img width="2476" height="1406" width_o="2476" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ddfa38f34f8b5bfaad5207292e1bff98c3cff2d10d851fd4870cfa685da459bb/Screenshot-2026-05-03-at-11.20.29PM.png" data-mid="247831169" border="0" src="https://freight.cargo.site/w/1000/i/ddfa38f34f8b5bfaad5207292e1bff98c3cff2d10d851fd4870cfa685da459bb/Screenshot-2026-05-03-at-11.20.29PM.png" /> <img width="3606" height="1830" width_o="3606" height_o="1830" data-src="https://freight.cargo.site/t/original/i/60c923e05841403076bbcd3bacf270b9be9f3559f8727a3f4ec13e52bf7a1dd1/Screenshot-2026-05-03-at-11.21.28PM.png" data-mid="247831171" border="0" src="https://freight.cargo.site/w/1000/i/60c923e05841403076bbcd3bacf270b9be9f3559f8727a3f4ec13e52bf7a1dd1/Screenshot-2026-05-03-at-11.21.28PM.png" /> <img width="3568" height="1690" width_o="3568" height_o="1690" data-src="https://freight.cargo.site/t/original/i/ea669a02ee6f03917bc132d28af2ab1d80acffb4e1bb33919a1334e74255e0ae/Screenshot-2026-05-03-at-11.21.47PM.png" data-mid="247831172" border="0" src="https://freight.cargo.site/w/1000/i/ea669a02ee6f03917bc132d28af2ab1d80acffb4e1bb33919a1334e74255e0ae/Screenshot-2026-05-03-at-11.21.47PM.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ce8ef5b9be5a4eac5a8fa402d60d693a6916ed7dcdaeb54efedacd7713f110cb/ezgif.com-video-to-gif-converter-14.gif" data-mid="247775774" border="0" src="https://freight.cargo.site/w/800/i/ce8ef5b9be5a4eac5a8fa402d60d693a6916ed7dcdaeb54efedacd7713f110cb/ezgif.com-video-to-gif-converter-14.gif" /> <img width="3890" height="874" width_o="3890" height_o="874" data-src="https://freight.cargo.site/t/original/i/a494b061f1902cb597df81e14fcc1d5ad385102992dcf8d6bdba81688ba6e1e4/Screenshot-2026-05-01-at-2.39.47AM.png" data-mid="247775782" border="0" src="https://freight.cargo.site/w/1000/i/a494b061f1902cb597df81e14fcc1d5ad385102992dcf8d6bdba81688ba6e1e4/Screenshot-2026-05-01-at-2.39.47AM.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/01fb123384a01d0809ac8b595f7de2464b96d83875ada480b2896970d488dc78/ezgif.com-video-to-gif-converter-11.gif" data-mid="247775777" border="0" src="https://freight.cargo.site/w/800/i/01fb123384a01d0809ac8b595f7de2464b96d83875ada480b2896970d488dc78/ezgif.com-video-to-gif-converter-11.gif" /> <img width="3896" height="2170" width_o="3896" height_o="2170" data-src="https://freight.cargo.site/t/original/i/1259add2c63d46c29b291ee7fed39e9ee9e276f143167c16287be83388fc79b4/Screenshot-2026-05-01-at-2.39.29AM.png" data-mid="247775781" border="0" src="https://freight.cargo.site/w/1000/i/1259add2c63d46c29b291ee7fed39e9ee9e276f143167c16287be83388fc79b4/Screenshot-2026-05-01-at-2.39.29AM.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d3be9a942f641dc023d0acd14f0a97028f67a7f8f18e3f758c73c9d40e6c5ac7/ezgif.com-video-to-gif-converter-15.gif" data-mid="247775773" border="0" src="https://freight.cargo.site/w/800/i/d3be9a942f641dc023d0acd14f0a97028f67a7f8f18e3f758c73c9d40e6c5ac7/ezgif.com-video-to-gif-converter-15.gif" /> <img width="3896" height="2590" width_o="3896" height_o="2590" data-src="https://freight.cargo.site/t/original/i/11b15a8335d7c7c7ce556fec1a31e8f6f4e066a0d288e00d3c0f4d44341b615f/Screenshot-2026-05-01-at-2.40.45AM.png" data-mid="247775785" border="0" src="https://freight.cargo.site/w/1000/i/11b15a8335d7c7c7ce556fec1a31e8f6f4e066a0d288e00d3c0f4d44341b615f/Screenshot-2026-05-01-at-2.40.45AM.png" /> The new look extended across digital products, sales and marketing materials, CRM, and integrated advertising under a simple idea: “Because questions need answers.” Campaign work celebrated the app’s diagnostic power while reinforcing trust. The result was an identity that captured both innovation and immediacy while redefining a brand built for those who live it. &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/464b897a434e1ba7e95274f0bf5c21c3ebf046cffd03034a2d9cbcecbca131bb/ezgif.com-video-to-gif-converter-9.gif" data-mid="247775779" border="0" src="https://freight.cargo.site/w/800/i/464b897a434e1ba7e95274f0bf5c21c3ebf046cffd03034a2d9cbcecbca131bb/ezgif.com-video-to-gif-converter-9.gif" /> <img width="3892" height="2180" width_o="3892" height_o="2180" data-src="https://freight.cargo.site/t/original/i/04f0f7823ab385483d027f7004023431927b4f71262270e608dfd3f32522359a/Screenshot-2026-05-01-at-2.41.30AM.png" data-mid="247775786" border="0" src="https://freight.cargo.site/w/1000/i/04f0f7823ab385483d027f7004023431927b4f71262270e608dfd3f32522359a/Screenshot-2026-05-01-at-2.41.30AM.png" /> <img width="3896" height="2168" width_o="3896" height_o="2168" data-src="https://freight.cargo.site/t/original/i/c80bcd71a9abfd1516b8f865e8c227e9b51fc19a99176412edbe1fd02d92c929/Screenshot-2026-05-01-at-2.40.19AM.png" data-mid="247775783" border="0" src="https://freight.cargo.site/w/1000/i/c80bcd71a9abfd1516b8f865e8c227e9b51fc19a99176412edbe1fd02d92c929/Screenshot-2026-05-01-at-2.40.19AM.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f046876586658f91d201a62c8765f783e6a6d313dd55f4cdd589d1ea7b858f23/ezgif.com-video-to-gif-converter-10.gif" data-mid="247775778" border="0" src="https://freight.cargo.site/w/800/i/f046876586658f91d201a62c8765f783e6a6d313dd55f4cdd589d1ea7b858f23/ezgif.com-video-to-gif-converter-10.gif" /> https://rbm.design/Evan-Williams-Where-Bourbon-Begins-Art-Direction Thu, 08 Jan 2026 23:03:50 +0000 r/b/m https://rbm.design/Evan-Williams-Where-Bourbon-Begins-Art-Direction Evan Williams Bourbon, Kentucky’s first distiller, tasked us with relaunching their brand to celebrate their incredible history. We partnered with industry stalwart Andre Betz to create Where Bourbon Begins—a new campaign that will be the flagship creative centerpiece for the brand for the foreseeable future.&nbsp; Client: Evan Williams [Heaven Hill Distillery] Work: Campaign DevelopmentDone while working at Method1. &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/04423bd369039d519662ec75b98caa3f31addd5942706b89af7dcf88fcef17dc/MyMovie3a-ezgif.com-video-to-gif-converter.gif" data-mid="242626266" border="0" src="https://freight.cargo.site/w/800/i/04423bd369039d519662ec75b98caa3f31addd5942706b89af7dcf88fcef17dc/MyMovie3a-ezgif.com-video-to-gif-converter.gif" /> We conceptualized and shot a :30 second spot to spearhead the campaign. Our goal was to create a spot that could celebrate both the provenance (the making of the product, and the comraderie within the workers at the distillery), as well as the finished product being consumed in what we call ‘enjoyment moments’. Here are a few of the scenes from the ‘making’ segment. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7a200c66e8b520845580f42fef01e8d2f27c80c91808efd33a044b7bea0b791f/MyMovie3b-ezgif.com-video-to-gif-converter.gif" data-mid="242626265" border="0" src="https://freight.cargo.site/w/800/i/7a200c66e8b520845580f42fef01e8d2f27c80c91808efd33a044b7bea0b791f/MyMovie3b-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/267271bb3a6b9ede7de48cda9005bf7cecf450bd8a18124e515ef689dda4e63a/MyMovie3c-ezgif.com-video-to-gif-converter.gif" data-mid="242626264" border="0" src="https://freight.cargo.site/w/800/i/267271bb3a6b9ede7de48cda9005bf7cecf450bd8a18124e515ef689dda4e63a/MyMovie3c-ezgif.com-video-to-gif-converter.gif" /> Our spot told the story of a set of friends who work at the distillery, who then meet up after work to enjoy the fruits of their labour.&nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/013c564f6d80c1c7294a9b543308e85606d92fd029c98f8ddcaa9409e6f7a29c/MyMovie3d-ezgif.com-video-to-gif-converter.gif" data-mid="242626263" border="0" src="https://freight.cargo.site/w/800/i/013c564f6d80c1c7294a9b543308e85606d92fd029c98f8ddcaa9409e6f7a29c/MyMovie3d-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f8744d042e1b2e83c815bb0fe1cf168d1a6cd10646c95804ad6b5c26183bebee/MyMovie3e-ezgif.com-video-to-gif-converter.gif" data-mid="242626262" border="0" src="https://freight.cargo.site/w/800/i/f8744d042e1b2e83c815bb0fe1cf168d1a6cd10646c95804ad6b5c26183bebee/MyMovie3e-ezgif.com-video-to-gif-converter.gif" /> Our protagonist leaves work and drives home, where he is promptly surprised by his friends who have decided to start an impromptu party at his place. And he’s more than willing to host. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/319de4d1073f54303abc0f0152466199ed6dcefb99193c73470cd42a98f3b451/MyMovie3f-ezgif.com-video-to-gif-converter.gif" data-mid="242626261" border="0" src="https://freight.cargo.site/w/800/i/319de4d1073f54303abc0f0152466199ed6dcefb99193c73470cd42a98f3b451/MyMovie3f-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d45b2d00485bc843ba74e647a702b0ed2a85eea57c31a164f27ac00a4d9bf920/MyMovie3n-ezgif.com-video-to-gif-converter.gif" data-mid="242626260" border="0" src="https://freight.cargo.site/w/800/i/d45b2d00485bc843ba74e647a702b0ed2a85eea57c31a164f27ac00a4d9bf920/MyMovie3n-ezgif.com-video-to-gif-converter.gif" /> Here’s the final product. Additionally, we also worked with photographer Rob Lawson and his brilliant team to capture a series of still visuals to support the campaign in other collaterals. These image were shot over 3 days at Evan Williams’ distillery in Bardstown, KY.&nbsp; <img width="2248" height="1640" width_o="2248" height_o="1640" data-src="https://freight.cargo.site/t/original/i/73f7f8350425d2d65ece92190955cd1bbfb9d17125b9bd6f79e86868313fbc16/Screenshot-2026-01-09-at-4.57.58AM.png" data-mid="242627048" border="0" src="https://freight.cargo.site/w/1000/i/73f7f8350425d2d65ece92190955cd1bbfb9d17125b9bd6f79e86868313fbc16/Screenshot-2026-01-09-at-4.57.58AM.png" /><img width="1646" height="1130" width_o="1646" height_o="1130" data-src="https://freight.cargo.site/t/original/i/179d9de932ddd97ed7a2ef7abbccbafc9499b82c95e0fa67cd04cf0df00c0cb2/Screenshot-2026-01-09-at-4.58.21AM.png" data-mid="242627049" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/179d9de932ddd97ed7a2ef7abbccbafc9499b82c95e0fa67cd04cf0df00c0cb2/Screenshot-2026-01-09-at-4.58.21AM.png" />&nbsp;<img width="2776" height="1618" width_o="2776" height_o="1618" data-src="https://freight.cargo.site/t/original/i/32d3722e68ab84514b482d0aabfe22c504e8ddfd29bfdcaac93e524a905e4871/Screenshot-2026-01-09-at-5.01.00AM.png" data-mid="242627050" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/32d3722e68ab84514b482d0aabfe22c504e8ddfd29bfdcaac93e524a905e4871/Screenshot-2026-01-09-at-5.01.00AM.png" /><img width="1682" height="1412" width_o="1682" height_o="1412" data-src="https://freight.cargo.site/t/original/i/c8faaa66eb832c51db7ff88a474c36ade15dd4af74964cb3e5cd63bf220e675c/Screenshot-2026-01-09-at-5.02.47AM.png" data-mid="242627051" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/c8faaa66eb832c51db7ff88a474c36ade15dd4af74964cb3e5cd63bf220e675c/Screenshot-2026-01-09-at-5.02.47AM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; https://rbm.design/NAAIS-Branding-Illustration Thu, 22 Jun 2023 20:59:12 +0000 r/b/m https://rbm.design/NAAIS-Branding-Illustration NAAIS is a non-profit organization that works to serve the interests of students of Indian origin studying in the US and Canada. I was brought on to build their brand identity, extend their brand image, and re-do their website. Assisted by Kashish Dusaad and Malaika Saini. &nbsp; Client: North American Association of Indian Students Work: Brand Identity/Website <img width="3202" height="1904" width_o="3202" height_o="1904" data-src="https://freight.cargo.site/t/original/i/690c38f41c56f72e923c75da3a1456e3ec814d3956f86eec25312cf47aad8801/Screen-Shot-2023-03-16-at-1.37.07-AM.png" data-mid="183006690" border="0" src="https://freight.cargo.site/w/1000/i/690c38f41c56f72e923c75da3a1456e3ec814d3956f86eec25312cf47aad8801/Screen-Shot-2023-03-16-at-1.37.07-AM.png" /> <img width="2846" height="1155" width_o="2846" height_o="1155" data-src="https://freight.cargo.site/t/original/i/5320b6e137f9b719a99eaaf44091493c8d0277915eaf24bb1a6319152afbd148/Untitled-3-01.jpg" data-mid="183006683" border="0" src="https://freight.cargo.site/w/1000/i/5320b6e137f9b719a99eaaf44091493c8d0277915eaf24bb1a6319152afbd148/Untitled-3-01.jpg" /> <img width="2494" height="1008" width_o="2494" height_o="1008" data-src="https://freight.cargo.site/t/original/i/a0bbae3bd5ff152d07b15d4bcfa7f5f19b85d133586575cdcbdafd167f7fac4a/Screen-Shot-2023-03-16-at-1.15.38-AM.png" data-mid="183006681" border="0" src="https://freight.cargo.site/w/1000/i/a0bbae3bd5ff152d07b15d4bcfa7f5f19b85d133586575cdcbdafd167f7fac4a/Screen-Shot-2023-03-16-at-1.15.38-AM.png" /> <img width="2100" height="2100" width_o="2100" height_o="2100" data-src="https://freight.cargo.site/t/original/i/dd4d437431c5bd32700382d22760d9233145c11d8a97372a96bc7092e02dd2f7/promo02.jpg" data-mid="183006694" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/dd4d437431c5bd32700382d22760d9233145c11d8a97372a96bc7092e02dd2f7/promo02.jpg" /><img width="2100" height="2100" width_o="2100" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4cfba1f79e2e697a815c0ac8c476d4c0ee576019f9f20292e897d417e83a6abb/promo03.jpg" data-mid="183006695" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/4cfba1f79e2e697a815c0ac8c476d4c0ee576019f9f20292e897d417e83a6abb/promo03.jpg" /> <img width="3192" height="1050" width_o="3192" height_o="1050" data-src="https://freight.cargo.site/t/original/i/54a69f7348ab4fad89f684f823ee33d89b038634286e203db8ab6ec885b31853/sm02.jpg" data-mid="183006692" border="0" src="https://freight.cargo.site/w/1000/i/54a69f7348ab4fad89f684f823ee33d89b038634286e203db8ab6ec885b31853/sm02.jpg" /> <img width="570" height="482" width_o="570" height_o="482" data-src="https://freight.cargo.site/t/original/i/d5c0724ea9e609b0953b819fbf2571666e0da7e62bc28220d0e418fb07501161/1914.png" data-mid="183006686" border="0" data-scale="34" src="https://freight.cargo.site/w/570/i/d5c0724ea9e609b0953b819fbf2571666e0da7e62bc28220d0e418fb07501161/1914.png" />&nbsp;<img width="570" height="482" width_o="570" height_o="482" data-src="https://freight.cargo.site/t/original/i/85499f8d9e675462d1558bf17592d47b3d0ddbfa7b27565da1a98bbf0d38d9f4/1893.png" data-mid="183006687" border="0" data-scale="31" src="https://freight.cargo.site/w/570/i/85499f8d9e675462d1558bf17592d47b3d0ddbfa7b27565da1a98bbf0d38d9f4/1893.png" />&nbsp;<img width="570" height="482" width_o="570" height_o="482" data-src="https://freight.cargo.site/t/original/i/7631f3699f8699bb99ae1a25d75e319414edf5a025e5ec832e053d660edd633f/1886.png" data-mid="183006688" border="0" data-scale="34" src="https://freight.cargo.site/w/570/i/7631f3699f8699bb99ae1a25d75e319414edf5a025e5ec832e053d660edd633f/1886.png" /> . &nbsp; &nbsp;&nbsp;<img width="5049" height="1801" width_o="5049" height_o="1801" data-src="https://freight.cargo.site/t/original/i/038c1146a3e32afaf2796eede0af13ef930869e0d98a06591451caab55a96544/Untitled-1.png" data-mid="183006684" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/038c1146a3e32afaf2796eede0af13ef930869e0d98a06591451caab55a96544/Untitled-1.png" /> <img width="600" height="322" width_o="600" height_o="322" data-src="https://freight.cargo.site/t/original/i/1c94cbb7aab719ec75713018897cadc46cbafbf9f3e4041431f0787d50cf7709/ezgif-5-0bd18a21ff.gif" data-mid="183006678" border="0" data-scale="33" src="https://freight.cargo.site/w/600/i/1c94cbb7aab719ec75713018897cadc46cbafbf9f3e4041431f0787d50cf7709/ezgif-5-0bd18a21ff.gif" />&nbsp;&nbsp;<img width="600" height="322" width_o="600" height_o="322" data-src="https://freight.cargo.site/t/original/i/2b0fd9a5053fbf5b84db8d9710a88cfbe3e716a10ecdf4539f137ba51c58e799/ezgif-5-0f82341daa.gif" data-mid="183006679" border="0" data-scale="33" src="https://freight.cargo.site/w/600/i/2b0fd9a5053fbf5b84db8d9710a88cfbe3e716a10ecdf4539f137ba51c58e799/ezgif-5-0f82341daa.gif" /> &nbsp;<img width="600" height="377" width_o="600" height_o="377" data-src="https://freight.cargo.site/t/original/i/5fce10750aec3229b200ea90d0bdd737f234d12f719ffd29de5c7beb9cde5b03/ezgif-5-34d3e05f92.gif" data-mid="183006680" border="0" data-scale="28" src="https://freight.cargo.site/w/600/i/5fce10750aec3229b200ea90d0bdd737f234d12f719ffd29de5c7beb9cde5b03/ezgif-5-34d3e05f92.gif" /> &nbsp;<img width="3192" height="1051" width_o="3192" height_o="1051" data-src="https://freight.cargo.site/t/original/i/17001bdcd3d0dbddfcca04950ea94c445959cf21860bd4b0df53ce514a27aa34/sm01.jpg" data-mid="183006693" border="0" src="https://freight.cargo.site/w/1000/i/17001bdcd3d0dbddfcca04950ea94c445959cf21860bd4b0df53ce514a27aa34/sm01.jpg" /> <img width="2412" height="1960" width_o="2412" height_o="1960" data-src="https://freight.cargo.site/t/original/i/e65ba1dfb9c80b5b26d77fe7d52f37aa3bd4e9ea95e0b5234901ed65c2da3217/Screen-Shot-2023-03-16-at-1.37.35-AM.png" data-mid="183006691" border="0" src="https://freight.cargo.site/w/1000/i/e65ba1dfb9c80b5b26d77fe7d52f37aa3bd4e9ea95e0b5234901ed65c2da3217/Screen-Shot-2023-03-16-at-1.37.35-AM.png" /> https://rbm.design/Lenskart-Rebrand Thu, 22 Jun 2023 20:59:08 +0000 r/b/m https://rbm.design/Lenskart-Rebrand Complete re-brand and visual language created for Lenskart, India’s leading online shopping portal for eyewear - that has now expanded to more than 600 stores across the country. I worked on the initial re-brand and then contributed as part of the team to various sections. The project taught me a lot about large scale production and how to expand a brand. &nbsp; Client: Lenskart Work:&nbsp;Brand Identity/Packaging Done while working at pmd. <img width="2876" height="1610" width_o="2876" height_o="1610" data-src="https://freight.cargo.site/t/original/i/5090df5713e1813b096dd592bf8dfb2fe543484012b6aff791d8e813b5162e39/Screen-Shot-2023-03-16-at-2.07.38-AM.png" data-mid="183006630" border="0" src="https://freight.cargo.site/w/1000/i/5090df5713e1813b096dd592bf8dfb2fe543484012b6aff791d8e813b5162e39/Screen-Shot-2023-03-16-at-2.07.38-AM.png" /> <img width="2977" height="1737" width_o="2977" height_o="1737" data-src="https://freight.cargo.site/t/original/i/a559eb07a3b519575fcfe7703c4be7b8b3e3aeae3a3378ceb078e828db3c610d/lenskart-for-pmd-web-02.jpg" data-mid="183006631" border="0" src="https://freight.cargo.site/w/1000/i/a559eb07a3b519575fcfe7703c4be7b8b3e3aeae3a3378ceb078e828db3c610d/lenskart-for-pmd-web-02.jpg" /> <img width="2977" height="1881" width_o="2977" height_o="1881" data-src="https://freight.cargo.site/t/original/i/1bd8148dc45c98d2e1c6509c6a4f66eefc2fd1facf67bb9b0fb5beac8614329c/lenskart-for-pmd-web-03.jpg" data-mid="183006632" border="0" src="https://freight.cargo.site/w/1000/i/1bd8148dc45c98d2e1c6509c6a4f66eefc2fd1facf67bb9b0fb5beac8614329c/lenskart-for-pmd-web-03.jpg" /> <img width="2977" height="1881" width_o="2977" height_o="1881" data-src="https://freight.cargo.site/t/original/i/6864ceb52dae04e089ca966e6124d7aba6def13720f89c53baae528c3b810ba0/lenskart-for-pmd-web-04.jpg" data-mid="183006633" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/6864ceb52dae04e089ca966e6124d7aba6def13720f89c53baae528c3b810ba0/lenskart-for-pmd-web-04.jpg" /><img width="2977" height="1881" width_o="2977" height_o="1881" data-src="https://freight.cargo.site/t/original/i/505eb3a62ec2512e77d176c2d9d11fa295971eef0187217cd3c64f5ad68fe4c0/lenskart-for-pmd-web-05.jpg" data-mid="183006634" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/505eb3a62ec2512e77d176c2d9d11fa295971eef0187217cd3c64f5ad68fe4c0/lenskart-for-pmd-web-05.jpg" /> <img width="2977" height="1881" width_o="2977" height_o="1881" data-src="https://freight.cargo.site/t/original/i/37f4d69bc8a5505e0afeeaeac22cbfb7031c5a0ad07aa8ae7b492e9805c2af93/lenskart-for-pmd-web-07.jpg" data-mid="183006636" border="0" src="https://freight.cargo.site/w/1000/i/37f4d69bc8a5505e0afeeaeac22cbfb7031c5a0ad07aa8ae7b492e9805c2af93/lenskart-for-pmd-web-07.jpg" /> <img width="2977" height="1565" width_o="2977" height_o="1565" data-src="https://freight.cargo.site/t/original/i/cce0f9e53eb7c38aa1ae6b423e1639cf1c7ef9297ae9fc199a20b6bfceff2455/lenskart-for-pmd-web-12.jpg" data-mid="183006641" border="0" src="https://freight.cargo.site/w/1000/i/cce0f9e53eb7c38aa1ae6b423e1639cf1c7ef9297ae9fc199a20b6bfceff2455/lenskart-for-pmd-web-12.jpg" /> <img width="2977" height="1791" width_o="2977" height_o="1791" data-src="https://freight.cargo.site/t/original/i/9d614a4faea0afb4e736d4073ded4f85c135d22cdcd12f293d94863b08475fb4/lenskart-for-pmd-web-17.jpg" data-mid="183006646" border="0" src="https://freight.cargo.site/w/1000/i/9d614a4faea0afb4e736d4073ded4f85c135d22cdcd12f293d94863b08475fb4/lenskart-for-pmd-web-17.jpg" /> <img width="2977" height="1565" width_o="2977" height_o="1565" data-src="https://freight.cargo.site/t/original/i/c217d64aa0b013d7b870edac2e083c18151359e00a3e22367f42f8ee1d18636f/lenskart-for-pmd-web-13.jpg" data-mid="183006642" border="0" src="https://freight.cargo.site/w/1000/i/c217d64aa0b013d7b870edac2e083c18151359e00a3e22367f42f8ee1d18636f/lenskart-for-pmd-web-13.jpg" /><img width="2977" height="1791" width_o="2977" height_o="1791" data-src="https://freight.cargo.site/t/original/i/5af7022a9be43beb0060db3178030724267f77995f6fae65142a8c2bcac28d46/lenskart-for-pmd-web-14.jpg" data-mid="183006643" border="0" src="https://freight.cargo.site/w/1000/i/5af7022a9be43beb0060db3178030724267f77995f6fae65142a8c2bcac28d46/lenskart-for-pmd-web-14.jpg" /> <img width="2977" height="1868" width_o="2977" height_o="1868" data-src="https://freight.cargo.site/t/original/i/d6f46c32f1b3cfc6259015f5ccb31057f16a9e705699ab9897594d7dc75b9495/lenskart-for-pmd-web-11.jpg" data-mid="183006640" border="0" src="https://freight.cargo.site/w/1000/i/d6f46c32f1b3cfc6259015f5ccb31057f16a9e705699ab9897594d7dc75b9495/lenskart-for-pmd-web-11.jpg" /><img width="2977" height="1881" width_o="2977" height_o="1881" data-src="https://freight.cargo.site/t/original/i/7fb8558f99e0f1bf3366b728b8a49df0cbc0a1b748baab3982d54d70e518477a/lenskart-for-pmd-web-10.jpg" data-mid="183006639" border="0" src="https://freight.cargo.site/w/1000/i/7fb8558f99e0f1bf3366b728b8a49df0cbc0a1b748baab3982d54d70e518477a/lenskart-for-pmd-web-10.jpg" /> <img width="2977" height="1727" width_o="2977" height_o="1727" data-src="https://freight.cargo.site/t/original/i/12e31fb9a652af8bf8daeda4c833a6af57c60aac12b88460ba0523ee3c075056/lenskart-for-pmd-web-20.jpg" data-mid="183006648" border="0" src="https://freight.cargo.site/w/1000/i/12e31fb9a652af8bf8daeda4c833a6af57c60aac12b88460ba0523ee3c075056/lenskart-for-pmd-web-20.jpg" /> &nbsp; &nbsp;<img width="700" height="368" width_o="700" height_o="368" data-src="https://freight.cargo.site/t/original/i/d223513fd2d5fc9377dc65f501dac4d600a6479eef3f3c5b1f3b67a5ac798695/spichi-website_movie-copy.gif" data-mid="183006652" border="0" data-scale="100" src="https://freight.cargo.site/w/700/i/d223513fd2d5fc9377dc65f501dac4d600a6479eef3f3c5b1f3b67a5ac798695/spichi-website_movie-copy.gif" /> https://rbm.design/Elijah-Craig-The-Father-of-Bourbon-Art-Direction Tue, 10 Sep 2024 03:01:17 +0000 r/b/m https://rbm.design/Elijah-Craig-The-Father-of-Bourbon-Art-Direction Tasked with making a Father’s Day centered ad for one of America’s finest Bourbons, I worked with my writing partner Dylan Hubert to come up with the concept for this spot.&nbsp; Client: Elijah Craig Bourbon&nbsp; Work: Ad Campaign (Father’s Day)Done while working at Method1. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Elijah Craig has long established itself in Bourbon communities as a pioneer in the industry. To celebrate it’s incredible history and in an attempt to tie the brand to a known and celebrated occasion, we gave the brand a new tagline - the ‘Father of Bourbon’. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/416f55b2e9e40b7f6b241b72a8906a576908e9051920b16e80098e641a8278b7/1-ezgif.com-video-to-gif-converter-2.gif" data-mid="233945414" border="0" src="https://freight.cargo.site/w/800/i/416f55b2e9e40b7f6b241b72a8906a576908e9051920b16e80098e641a8278b7/1-ezgif.com-video-to-gif-converter-2.gif" /> The spot was challenging to make - tasked with showing an emotional bond between a father and his child, we had to work around the various restrictions in the Spirits category. However, the opportunity to tell a story through a brand spot is one I’ve always been interested in. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6522a498e2648ac320fbc3f97b0013a8d78f92a46acf6f1aaba88536edd9ee57/3-ezgif.com-video-to-gif-converter-2.gif" data-mid="233945416" border="0" data-scale="50" src="https://freight.cargo.site/w/800/i/6522a498e2648ac320fbc3f97b0013a8d78f92a46acf6f1aaba88536edd9ee57/3-ezgif.com-video-to-gif-converter-2.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/096cfc9718d9cd8d1bf69cb9c922559e4392041f88698898591c4a7f9df8f038/4-ezgif.com-video-to-gif-converter-2.gif" data-mid="233945417" border="0" data-scale="50" src="https://freight.cargo.site/w/800/i/096cfc9718d9cd8d1bf69cb9c922559e4392041f88698898591c4a7f9df8f038/4-ezgif.com-video-to-gif-converter-2.gif" /> We made a brand spot that told the story of a father receiving a letter from his son, getting lost in nostalgic memories, and eventually answering the doorbell to find his son who arrives just in time to surprise him. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d1c36a39d8d22e59df0e0197872058510c3edf0168d8817347c4b568b546522e/2-ezgif.com-video-to-gif-converter-2.gif" data-mid="233945415" border="0" src="https://freight.cargo.site/w/800/i/d1c36a39d8d22e59df0e0197872058510c3edf0168d8817347c4b568b546522e/2-ezgif.com-video-to-gif-converter-2.gif" /> Watch the completed spot here. A few stills from the ad shoot. <img width="3664" height="1948" width_o="3664" height_o="1948" data-src="https://freight.cargo.site/t/original/i/6294da1621d7432307855b92d4a1f708239cb16bba8d703aaac1de79b4281856/Screenshot-2024-09-09-at-11.00.27PM.png" data-mid="217798959" border="0" src="https://freight.cargo.site/w/1000/i/6294da1621d7432307855b92d4a1f708239cb16bba8d703aaac1de79b4281856/Screenshot-2024-09-09-at-11.00.27PM.png" /><img width="3678" height="1960" width_o="3678" height_o="1960" data-src="https://freight.cargo.site/t/original/i/f2e431bfcf7b7c9d204e1ec093320afbc37d83c2a02ae7653f7380ef74746614/Screenshot-2024-09-09-at-11.00.59PM.png" data-mid="217798961" border="0" src="https://freight.cargo.site/w/1000/i/f2e431bfcf7b7c9d204e1ec093320afbc37d83c2a02ae7653f7380ef74746614/Screenshot-2024-09-09-at-11.00.59PM.png" /><img width="3670" height="1946" width_o="3670" height_o="1946" data-src="https://freight.cargo.site/t/original/i/0b40d2ce8b2a7861dde283b5d4884faaef36edb3f29f24cc9e29dfd38feda64f/Screenshot-2024-09-09-at-10.59.40PM.png" data-mid="217798958" border="0" src="https://freight.cargo.site/w/1000/i/0b40d2ce8b2a7861dde283b5d4884faaef36edb3f29f24cc9e29dfd38feda64f/Screenshot-2024-09-09-at-10.59.40PM.png" />