Rittenhouse Straight Rye Whisky (first bottled in 1934) is one of America’s most iconic Rye whiskeys; a brand that hadn’t produced an advertising campaign for more then 50 years. We worked with Flaviar, bringing together a group of world-renowned bartenders to make, taste, and discuss each other’s Rittenhouse Rye creations in a 5 minute video.
We asked the bartenders to create their favorite cocktails using Rittenhouse Rye, and to tell everyone about their connection to the brand. They were then asked to serve a round of their drink to the group.
We also conducted interviews with the bartenders individually, which we then intersperced with the footage of the gathering.
See the full video here.
In addition to the video, we also conducted a still shoot with the incredible Tim Hogan, and built an expansive print campaign and website to aid in the re-launch of the famed brand.
Here are a few of the shots we captured.
And these are the final outcomes using the shots, and building out a brand/campaign system around them.
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