Heaven Hill asked us to make a promotional launch video for their Specialty Release Bourbon Whiskey called Grain to Glass.
Client: Heaven Hill Distillery
Work: Grain to Glass Specialty Launch Video
Done while working at Method1.
Work: Grain to Glass Specialty Launch Video
Done while working at Method1.
The challenge given to us was to tell the story behind the product—a story of three separate family-owned businesses, brought together by Heaven Hill Distillery to create a truly premium product, with a limited release of unique varietals every year.
We began with some b-roll of Louisville, and some beautiful frames of the Distillery facility to show the heritage of the company.
Gradually moved to the process of planting and harvesting the unique seed.
We included interviews of the founders, as well as all the people that make up the small but absolutely vital parts of the process.
Eventually moving to cultivating the seed, and making the whiskey.
And finally, enjoying it with the team.
This project was a massive undertaking, and one that took countless late nights from a large team of wonderful people. I personally was heavily involved in the initial conceptualization, planning and art directing a majority of the shots, and working with our producers and the editors in post production for a couple of months. I was able to spend time in Kentucky to understand the product and bring out the story behind it.
Watch the full video on the Grain to Glass website by clicking on the image below.
