My team and I conceptualized and executed a product shoot for Heaven Hill Distillery’s specialty release Grain to Glass Bourbon with photographer Rob Lawson and his team.
Grain to Glass is a specialty release series of bourbon whiskey, crafted by Heaven Hill Distillery, catering to the bourbon-elite of the world. To launch the products, we were briefed to create a ‘farmhouse-chic-visual-world’ for them, that we eventually began referring to as ‘premium rustic’.
We created 2 family shots with all 3 products in them. Both with and without ingredients/props.
The shoot took place in midtown Manhattan over a couple of days.
We also conceptualized and created individual environments for the SKUs.
Worked with a range of backgrounds,
and tested a large variety of lighting and shadow setups in order to capture this series.
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