Evan Williams Bourbon, Kentucky’s first distiller, tasked us with relaunching their brand to celebrate their incredible history.
We partnered with industry stalwart Andre Betz to create Where Bourbon Begins—a new campaign that will be the flagship creative centerpiece for the brand for the foreseeable future.
We partnered with industry stalwart Andre Betz to create Where Bourbon Begins—a new campaign that will be the flagship creative centerpiece for the brand for the foreseeable future.
Client: Evan Williams [Heaven Hill Distillery]
Work: Campaign Development
Done while working at Method1.
Work: Campaign Development
Done while working at Method1.
We conceptualized and shot a :30 second spot to spearhead the campaign.
Our goal was to create a spot that could celebrate both the provenance (the making of the product, and the comraderie within the workers at the distillery), as well as the finished product being consumed in what we call ‘enjoyment moments’.
Here are a few of the scenes from the ‘making’ segment.
Our spot told the story of a set of friends who work at the distillery, who then meet up after work to enjoy the fruits of their labour.
Our protagonist leaves work and drives home, where he is promptly surprised by his friends who have decided to start an impromptu party at his place. And he’s more than willing to host.
Here’s the final product.
Additionally, we also worked with photographer Rob Lawson and his brilliant team to capture a series of still visuals to support the campaign in other collaterals. These image were shot over 3 days at Evan Williams’ distillery in Bardstown, KY.
