Bring the Flavor is a campaign made to launch Evan Williams Bourbon’s range of flavored Bourbons. Working with our accomplished team at M1, we partnered with the exceptional folks over at The Mill to create a vibrant and energetic 30s spot.
Client: Evan Williams [Heaven Hill Distillery]
Work: Campaign Development
Done while working at Method1.
Work: Campaign Development
Done while working at Method1.
Making this spot involved both live action and CGI—we worked on both aspects simultaneously, culminating in
a week long shoot, followed by couple of months of post production work with The Mill.
Amongst many other challenges, we were tasked with making a :30 spot that could then be cut down to a :15
for an individual flavor - which then eliminates the shots that feature the other 2 flavors.
Here’s the final product.
Additionally, I also worked with photographer Dean Lavenson in Lousiville, KY, to create a series of still images for the brand to extend the campaign beyond the spot. I worked on all the design collaterals, including the tagline lockup, flavor badges, and various other campaign elements seen below.
