Tasked with making a Father’s Day centered ad for one of America’s finest Bourbons, I worked with my writing partner Dylan Hubert to come up with the concept for this spot.
Elijah Craig has long established itself in Bourbon communities as a pioneer in the industry. To celebrate it’s incredible history and in an attempt to tie the brand to a known and celebrated occasion, we gave the brand a new tagline - the ‘Father of Bourbon’.
The spot was challenging to make - tasked with showing an emotional bond between a father and his child, we had to work around the various restrictions in the Spirits category. However, the opportunity to tell a story through a brand spot is one I’ve always been interested in.
We made a brand spot that told the story of a father receiving a letter from his son, getting lost in nostalgic memories, and eventually answering the doorbell to find his son who arrives just in time to surprise him.
Watch the completed spot here.
A few stills from the ad shoot.
