Bowery Farming is a vertical farming company that is pioneering research and development in the indoor farming sector. Concepted and put out into the world in the middle of the pandemic, Feel Good Greens is a campaign that tells us that no matter how difficult times might get, Bowery’s greens will always lift you up.
Jillian Apetow and I created a series of spots that took a humorous point of view on the state of the world at the time: Everything sucks, but this lettuce is great.
Each spot followed a similar format, with different relatable subjects along the way.
Along with the animations, we also created an entire static out of home campaign that was then displayed all over New York City—including a full take-over of 3 hubs in the city.
Here is some of the scaffolding that held the campaign together.
And some of the great press it received.
